HIGH-VALUE FOOTSTEPS
A Strategic Approach To Driving New Tourist and Visitor Traffic Through Your Local Business Doors
Presentation Registration
LEARN WHY GUESTS ARE SO VALUABLE?
THIS IS A HUGE, BUT VERY HIDDEN MARKET
For example, 29 million guests to Indianapolis spend $5.4 Billion, but most of the local businesses never saw a penny in their cash register. They didn't have a T&V Strategy.
CITY VISITORS ARE GUARANTEED TO SPEND MONEY
Guests have ABSOLUTELY no way of knowing that your business exists, making you completely invisible to each one.
CITY GUESTS ARE ACTIVELY SPENDING MONEY
Guests have money in their pockets and are prepared to spend it on food, shopping and entertainment.
GUESTS ARE WILLING TO GIVE YOU A TRY
Guests to the city want a unique experience when the visit another city and local businesses present the unique "flavor" of your city. Help them find you.
Why Local Businesses Need To Watch This FREE Video
We have specifically designed this strategy for local small businesses and not the corporate giants. We do this because the uniqueness of the local businesses enhances the overall visitor experience.
Tourists and Visitors are guaranteed spenders. There is a 100% chance that they are going to spend money. The only question is where will they spend it.
Because the guests to your city are guaranteed spenders, if you don't have a plan to serve them, those dollars will freely flow to another business that does have a plan.
Guests who visit your city can be an incredible boost to your Income Statement. The list below explains why we contend that they are "nearly" the perfect customer.
Tourists are guaranteed spenders; there's a 100% chance they will spend money while in town. This financial commitment presents a significant opportunity for businesses to capture a share of their spending.
Tourists and visitors typically have spending money in their pockets, providing businesses with a customer base that is ready and able to make purchases. This disposable income makes them valuable customers for local businesses.
A substantial portion (69%) of tourist and visitor spending is unplanned and impulsive. This behavior creates a dynamic market where businesses, through strategic positioning and visibility, can capture spontaneous purchases from this lucrative group.
The sheer volume of tourists and visitors, often surpassing the local population, represents an enormous market opportunity. With millions of potential customers, businesses can significantly expand their reach and customer base.
Tourists allocate their spending across various categories, including food and beverages (26%), shopping (22%), and entertainment (21%). This diversity allows businesses in different sectors to benefit from the tourist market
Even small businesses, by strategically positioning themselves and being visible to tourists, can compete effectively. With the right approach, these businesses can stand out and attract customers in a market traditionally dominated by larger entities.
After viewing Meeting the Perfect Customer: A Strategic Approach to Driving New Foot Traffic Through the Doors of Your Local Business, you'll understand and agree that not having a T&V Strategy is costing you dearly every month because the most expensive item you have in your business is an empty seat. So, not allowing thousands of visitors to have a seat is nonsensical.
But, unfortunately, these tourist and visitors don't even know that you exist, and they don't have a way of learning that you exist. So, no matter how many visitors come into the city, they will NEVER spend money with you because NO TOURIST has any reason to work hard to find an invisible, non-existent business. That's a very expensive problem to have.
small business growth and development strategists
Pinnacle Endeavours is a distinguished consulting firm specializing in small business growth and development. Our mission is to empower businesses to achieve maturity and independence from their ownership teams, positioning them for long-term success and the ultimate reward of business ownership.
Led by John W. Woodall, Jr., JD, MBA, this effort was founded on the observation that many local small businesses do not benefit from the economic benefits of tourist visits to our city. Despite the significant economic impact these occasions bring, this prosperity often bypasses our local businesses, which are vital in shaping the distinctive character of our city.
At Pinnacle Endeavours, we are committed to changing this narrative by equipping businesses with the tools and strategies needed to thrive in this dynamic environment. Join us in our journey to transform local businesses and enhance the economic landscape of our city.
Learn how to tap into the millions that guests to your city are already spending.
© 2023 Pinnacle Endeavours Management Concepts Group, LLC All rights Reserved